![]() That’s a bigger deal when families have been stuck inside for weeks, and the $20 price-point is arguably more attractive to a quarantined family of four or five than might the same price point for Universal’s R-rated The Hunt. That $15 purchase of Rampage has paid for itself many times over. They are often a fine value in terms of kids watching the same movie many, many times. They provide an hour or two of kid-free distraction. Kid-friendly movies have usually been bigger post-theatrical earners. Trolls: World Tour was arguably sent out as a guinea pig because, along with most of its marketing spend being accounted for, it’s a theatrical questionable kid-friendly title. Would Trolls: World Tour, also better than its predecessor, have suffered a similar fate even in ideal circumstances? All signs point to “maybe.” Despite being as good as (if not better than) the first films, Secret Life of Pets 2 (from $875 million to $430 million), LEGO Movie 2 ($468 million/$192 million) and Angry Birds Movie 2 ($352 million/$155 million) all dipped way below their respective predecessors. Recent history shows that kid-targeted animated sequels sans marquee characters (Anna Kendrick’s Poppy and Justin Timberblake’s Branch are not Anna and Elsa) are as likely to drop huge from their predecessors as they are to match or exceed the last picture. There was no guarantee that the $90 million sequel would match or exceed those grosses. ![]() The first Trolls was a moderate success, earning $153 million domestic and $347 million worldwide on a $125 million budget in late 2016.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |